To run successful ad campaigns, it's essential to understand how your performance is measured. AdsGo.ai provides several key metrics to help you evaluate and optimize your campaign results. This article will guide you through each metric, what it means, and how to use it effectively.
1. How to Check Your Total Spend?
What it is: Total amount of money spent on the campaign during a selected period.
Why it matters: Helps you track your ad budget and investment efficiency.
Where to find it: Campaign dashboard → Metrics overview section → Spend
2. How to Interpret ROAS (Return on Ad Spend)
When it appears: Only if ROAS is selected as your campaign KPI.
Formula:
ROAS=Revenue ÷ Spend
Example: A ROAS of 300% means you earn $3 for every $1 spent.
Use it to: Measure your ads’ profitability.
3. How to Understand Cost per Conversion (CPA)
What it is: The average cost for a user to complete a desired action (e.g., purchase, registration).
Formula: CPA = Spend ÷ Conversions
When to use: When optimizing actions, not just clicks or views.
4. How to Track Conversions
What it is: The number of users who completed the goal you set (purchase, app install, etc.).
Use it to: Understand how many real results your campaign is driving.
Tip: Each completed action = 1 conversion.
5. How to Read CPM (Cost per 1000 Impressions)
Formula: CPM = Spend ÷ Impressions
Use it to: Measure cost efficiency when focusing on reach and visibility.
Good for: Brand awareness campaigns.
6. How to Calculate CPC (Cost per Click)
Formula: CPC = Spend ÷ Clicks
Use it to: Determine how much each visitor to your product or landing page is costing.
Tip: Lower CPC = more cost-effective traffic.
7. How to Understand CTR (Click-Through Rate)
Formula: CTR = Clicks ÷ Impressions
Use it to: Measure how attractive your ads are to viewers.
High CTR means: People are interested and engaged.
8. How to Use CVR (Conversion Rate)
Formula: CVR = Conversions ÷ Clicks
Use it to: Analyze how many users took action after clicking your ad.
Helps you: Evaluate ad quality and landing page effectiveness.