About the Client
Recpoint is a cutting-edge AI-powered voice recorder designed to capture value in every second of conversation. As a new product on Kickstarter, Recpoint was looking to raise funds by attracting backers who would see the value in this innovative technology. The product is priced relatively high, which poses challenges in terms of customer conversion and campaign optimization.
Challenges
Recpoint faced several challenges during its campaign:
Limited Advertising Expertise: As a new team without in-depth knowledge of digital advertising, RecPoint struggled to set up and optimize their ad campaigns, resulting in inefficient spending and suboptimal performance.
High Product Price: The high price point of the product made it more difficult to convince potential backers to commit, especially since the target audience's purchasing behavior was more complex and hesitant.
Customer Drop-off: Due to the complexity of the decision-making process and the high price point, Recpoint faced significant customer drop-off before completing the checkout process. This resulted in lost opportunities and a high cost per acquisition (CPA).
Solution
Expert Guidance from AdsGo AI’s Support Team: AdsGo AI’s team worked closely with Recpoint to set up their website and ad account for optimal campaign performance. They provided professional advice on how to structure the campaign and recommended starting with shallow event tracking to test initial interactions before scaling.
AI-Powered Audience Segmentation: AdsGo AI provided Recpoint with tailored audience strategies, helping them identify and target the core group of potential backers who were most likely to convert. This focused targeting reduced wasted ad spend and improved ad relevance.
Real-Time Budget Adjustment and Campaign Scaling: With continuous monitoring, AdsGo AI adjusted budgets in real-time based on Recpoint's KPIs and actual ad performance. This allowed for more efficient scaling of campaigns, resulting in overall improved ad performance.
Results
By utilizing AdsGo AI, Recpoint saw significant improvements in their campaign performance:
Cost per Checkout Initiation (CPC) decreased by 62.74%, as AdsGo AI optimized ad targeting and budget allocation.
Cost per Adding Payment Information reduced by 48.87%, showing a significant drop in friction during the checkout process, leading to more backers completing their pledges.
Overall, Recpoint saw an increase in conversions and a more efficient use of its ad budget, leading to higher backer engagement and a more successful campaign.
Conclusion
With the help of AdsGo AI, Recpoint successfully navigated the complexities of digital advertising, improving both the efficiency of its campaigns and the conversion rate of its backers. The result: a significant reduction in acquisition costs, a smoother checkout process, and a more effective campaign.
If you want to achieve similar results for your crowdfunding project or e-commerce campaign, reach out to AdsGo AI today and discover how AI-powered automation can help your business grow.