About the Client
River Modern is a Singapore-based local real estate agency specializing in consulting services for first-time home buyers and small-scale property investors. While the agency enjoys a strong reputation within the community, limited online visibility often meant missing potential buyers, particularly those searching for “homes near me” on Facebook and Instagram.
Industry: Real Estate
Goal: Increase local property leads via Meta Leads ads
Challenges
River Modern faced several challenges in digital advertising:
Precise targeting of local home buyers
Without effective tools, reaching potential buyers in specific Singapore neighborhoods was difficult, resulting in missed leads.Time-consuming ad creative and copy production
Manual creation of ad visuals and messaging required significant effort, slowing down campaign launches.Manual ad management was inefficient
Tracking ad performance and adjusting targeting or budget in real time was labor-intensive and prone to delays.
Solution: Leveraging AdsGo for Local Meta Leads Campaigns
River Modern adopted AdsGo’s AI-powered local advertising tools to optimize their Meta Leads campaigns, gaining support in three key areas:
1. Precision Audience Targeting
Automated analysis of local property seeker data across Singapore and surrounding communities.
Creation of high-potential “Lookalike Audiences”, targeting users similar to existing clients.
Dynamic optimization of radius and interest tags, ensuring ads reached the right local home buyers efficiently.
2. Automated Ad Creative and Copy Generation
AdsGo generated multiple ad variations based on River Modern’s property listings, promotions, and neighborhood highlights.
Copy was automatically optimized to resonate with local buyers, for example:
“Discover family-friendly homes in Singapore’s top neighborhoods”Ad creatives highlighted properties, community features, and promotions without requiring manual design work.
3. Ad Campaign Management Automation
Real-time monitoring of click-through rate (CTR) and cost per lead (CPL).
Automatic pausing of underperforming ads and reallocating budgets to high-performing campaigns.
Enabled the marketing team to focus on lead follow-up and client engagement rather than manual ad adjustments.
Results Achieved
Thanks to AdsGo, River Modern saw significant improvements in their property advertising campaigns:
Metric | Before AdsGo | After AdsGo | Improvement |
Cost per Lead (CPL) | $8.31 | $2.76 | ↓ 66% |
Weekly Leads | 40 | 58 | ↑ 45% |
Click-through Rate (CTR) | — | +32% | — |
Ad management time | — | −60% | — |
The agency experienced both higher lead volume and lower acquisition costs, while freeing up the team to focus on strategic tasks like lead nurturing and property consultations.
Client Feedback
“Previously, we spent a lot of time testing audiences and creatives. AdsGo now automates these tasks, allowing us to dedicate more energy to following up with potential buyers and closing deals.”
Conclusion
By integrating AdsGo into their Meta Leads campaigns, River Modern successfully overcame challenges in audience targeting, creative production, and ad management efficiency.
The agency achieved lower lead costs, higher click-through rates, and faster campaign scaling, demonstrating how AI-powered automation can help local property agents in Singapore connect with first-time home buyers and small-scale investors more effectively.