Ads Manager is your all-in-one command center for monitoring ad performance, acting on AI recommendations, and managing your live campaigns. This guide walks you through everything you need to get started.
Note for new users: After your first campaign goes live and starts spending, Ads Manager will begin displaying your real performance data within 1–2 hours. Until then, you will see demo data to help you get familiar with the layout.
Part 1 — Performance Overview
When you open Ads Manager, you'll land on the Overview page. At the top, you can switch between ad platforms — Meta, Google, and TikTok coming soon. The default view is your Meta Ads Insights Brief.
Key Metrics
The top row gives you a quick health check across four metrics, all based on the last 14 days:
Spend
Clicks
Cost Per Click
Daily Budget
AI Analysis Panels
Below the metrics, three panels give you a deeper read on what's happening:
AI Analysis Insights: Tells you what the AI has detected overall — for example, CPA is below target but registrations are low, pointing to funnel drop-off.
Key Highlights: Shows what's working — like CPA outperforming your goal, or CTR trending up.
Potential Risk: Flags what needs attention — such as zero revenue tracked over the past 8 days (which may point to a pixel issue), budget overspending, or weak lower-funnel conversions.
AdsGo runs this analysis continuously, so you're always working with the latest picture of your campaigns.
Part 2 — Brand Goals & the Optimization Hub
On the right side of the dashboard, you'll find the Optimization Hub — this is where you set the direction, and the AI works within it. Before acting on any recommendations, make sure your brand goals are configured correctly, because everything the AI suggests is calibrated to these targets.
Viewing Your Brand Performance Goal
Click the button under Budget Allocation to see your current Brand Performance Goal — your conversion objective, daily budget, and target CPA.
Editing Your Brand Goals
To update your goals:
Click Manage Brand Goal to go to the Brand Management page.
Under Promotion Setting, adjust your Daily Budget and Target CPA.
Scroll down and hit Save.
You'll see a success confirmation, and the Optimization Hub will instantly reflect your updated goals.
Part 3 — Working with AI Recommendations
With your goals in place, the Optimization Hub will start generating AI recommendations. You have full control over how much the AI acts on your behalf.
Choosing Your Mode
Use the toggle in the Optimization Hub to choose how the AI operates:
Recommended only: AdsGo surfaces suggestions for you to review, but won't act without your approval.
Auto-apply: AdsGo automatically executes budget adjustments as they're generated. Once switched on, the button shows Running.
Rejecting a Recommendation
Whether you're in manual or auto mode, you can always reject a specific recommendation. To do so:
Click the reject icon next to the recommendation.
Select the reason that fits — for example, "AI analysis logic / Reasoning is insufficient".
Optionally expand to subcategories or choose Others to write your own explanation.
Click Submit Feedback.
Your feedback goes directly back into the system and helps AdsGo's AI improve its recommendations over time.
Setting Custom Optimization Rules
Beyond individual recommendations, you can define your own automatic conditions that run in the background. To add a rule:
Click the Rules icon in the Optimization Hub.
In the rules panel, click "+" to add a new rule.
Enter your condition — for example, reduce budget when ROAS drops below a threshold, or pause a campaign when spend is high but conversions are low.
Click Save Changes.
Rules are saved permanently and will run automatically going forward.
Part 4 — Managing Your Campaigns
The campaign list below the Optimization Hub gives you a full view of all your campaigns and their current status.
Reading the Campaign List
Each campaign shows its current daily budget and recommended budget side by side. If the AI has already acted, you'll see Auto-applied in the Recommended Budget column.
Hover over the Reason column for any campaign to see a detailed tooltip explaining why the AI made that recommendation — including CPA trends, budget utilization, platform-level patterns, and suggested next steps.
Filtering the Campaign List
Use the filters at the top of the list to quickly find what you need:
Search by campaign name
Filter by Ad Account
Filter by Status — Active, Paused, or Archived
Set a custom date range for any time period
Viewing AI Analysis Details
Click the eye icon on any campaign to open the Optimize Analysis Details panel on the right. Inside, you'll find:
AI Analysis Insight: A plain-language summary of what the AI found.
Current vs Recommended Budget: A direct comparison so you can see the gap at a glance.
Change History: A day-by-day log of every budget adjustment over the past 9 days, showing the before-and-after impact on CPC, CPM, and Clicks. Click "View more history" to go further back.
Performance Diagnostics: Raw data and stability checks to spot anomalies.
Key Metrics Trends: Charts of CPM, Cost Per Click, and ROAS over time.
Conversion Funnel vs Industry: Your campaign benchmarked against your brand baseline across Spend, Impressions, Clicks, and Conversions.
Toggling Campaign Status
You can pause or reactivate any campaign directly from the list by toggling the switch next to its name — no need to open campaign settings.
Viewing Ad Structure & Creative Preview
Click View Detail on any campaign to open the Ad Structure page — a full breakdown of your published ad, including targeting settings, ad copy, budget, and schedule.
Scroll down to Ad Creatives to see the visuals your audience is actually seeing. Click any thumbnail to open a full-screen preview, right here without leaving Ads Manager.
That's Ads Manager — real-time performance insights, AI-powered recommendations, and full campaign control, all in one place. Set your brand goals, let the AI work within them, step in when you want to, and always know exactly what's happening with your campaigns.