Skip to main content

How to Connect Your Shopify Store with Google?

AdsGo.ai avatar
Written by AdsGo.ai
Updated over a month ago

Want to run high-performing ads across Google surfaces like Search, YouTube, and Display — automatically?


With AdsGo.ai and Shopify, you can sync your products to Google Merchant Center and launch Performance Max campaigns effortlessly.

Follow this step-by-step guide to get started:

① Install the Google & YouTube Sales Channel

Go to the Shopify App Store and install the Google & YouTube channel.
👉 Install it here

② Connect Your Google Account

  • In your Shopify admin, navigate to Settings > Apps and Sales Channels

  • Click Google & YouTube

  • Select Connect Google Account

  • Sign in with your Google account and authorize access

③ Create or Select a Merchant Center Account

  • Choose an existing Merchant Center account, or

  • Click Create new account and follow the prompts

⚠️ Your Merchant Center must be linked to a verified domain not associated with another Merchant Center account.

④ Verify Your Merchant Center Account

  • Enter your phone number

  • Select your country

  • Request a code via SMS and enter it to verify your identity

⑤ Sync Your Products Automatically

Once your Merchant Center is connected, Shopify will auto-sync your products to Google.

✅ Make sure your products include:

⑥ Complete Missing Product Data

Ensure your product listings include:

  • Clear titles and descriptions

  • Accurate pricing and availability

  • Required product attributes

You can edit or complete missing fields in Google Merchant Center.

⑦ Monitor Product Sync Status

Regularly check the Google & YouTube section in Shopify to:

  • Confirm product sync status

  • Resolve any errors or warnings

⑧ Follow Local Compliance (HK Merchants)

If you’re based in Hong Kong, ensure your product data meets local laws and Google’s compliance requirements for the region.

⑨ Set Up Shipping and Taxes

Google may require you to specify:

  • Shipping fees

  • Tax rules

You can import settings from Shopify or configure them manually in Merchant Center.

⑩ Final Review in Merchant Center

Go to your Google Merchant Center dashboard and confirm:

  • Products are successfully uploaded

  • There are no disapprovals or violations

  • Everything is eligible for Google ads

Need more help?
👉 Visit Shopify’s Help Center for detailed support.

Did this answer your question?