How to Connect Your Shopify Store with Meta (Facebook & Instagram) ?

Want to showcase your products directly on Facebook and Instagram, run smarter ads, and track performance with Meta Pixel — all from Shopify?

With Shopify’s built-in integration, you can automatically sync your product catalog to Meta, manage your marketing, and sell across two of the world’s most engaging platforms.

Follow this step-by-step guide to get started:

Sign in to your Shopify account and access the admin dashboard.

In your Shopify admin, go to Settings > Sales Channels.
Click Facebook and Instagram, then follow the prompts to start setup.

Sign in with your Facebook account.
Ensure you have the necessary permissions to manage your Facebook Page and Ad Account.

During setup, you’ll need to connect and authorize access to the following Meta assets:

After connecting your Meta assets, Shopify will automatically generate a product catalog.
All products listed in your Shopify store will be synced to this catalog.

Make sure your products meet Meta’s requirements, including:

You can review eligibility in your Products section within the Shopify admin.

Manage your products, orders, and customers directly in Shopify.
Any updates you make will automatically sync to your Facebook product catalog.

Need more help?
👉 Visit Shopify’s Help Center for detailed support.